Why do designers significantly alter their advertisements? I love to shop but don't get to as often as would like an the other night I was really in a shopping mood and found a place with some really cute items.
I was all set to buy a few outfits when I get the first one on, the add showed a cute outfit in black satin however the outfit I got was a blechy dark gray, then I look at the back and the back has reds and greens in it and is so over saturated there is no detail. The designer obviously had misrepresented the outfit but what I dont get is if they could take the time to correct the add why not just fix the garment in the first place?
Needless to say very disappointing and I wont be buying from there again. I have to say it defeats your purpose to misrepresent your product and not show the back of something because its flawed. Consumers do see that and word gets around, so any initial gains you may get from it are lost because your losing repeat business.
As a designer I would much rather people say that the item looks better then the picture then be disappointed and upset. As a customer I get aggravated and annoyed.
So please dont adjust your adds to the point they dont match what your selling! Ok thats my rant for the day.